Sales Letter Example That Sells, No Matter The Industry
A sales letter is the page designed to sell your product. You can have a astonishing product, but you won't earn a nickel if your sales letter lacks sizzle.
Thailand Hotel
Your sales letter should grab a visitor's attention, prove you furnish a solution, take off risk, state a call to action, and hopefully (if done well) generate a sale.
Here is an example of how we write a sales letter...
Thailand Hotel
All great sales letters comprise the following:
1. Catchy Headers and Subheaders
2. Unique Selling Proposition
3. Stated product Benefits
4. Testimonials
5. Special Offers
6. Digital Covers
7. Video Demos
8. Exceptional Guarantees
9. Trust construction Techniques
10. Bonuses
11. Follow-Ups
12. P.S.
Catchy Headers and Subheaders
Your main header, also referred to as a H1 tag, can:
o Target a pain point. "Are You Losing Your Hair?"
o Highlight a benefit. "Now You Can Re-grow Your Hair... Without Chemicals!"
o Invoke curiosity. "Can Broccoli prevent Hair Loss?"
o Include keywords.
Your subheaders will consequent the same format as your header. These two work best when they strike the reader from two separate angles. Your headline could invoke curiosity, while the sub-headline makes a bold claim like this "Now You Can Re-grow Your Hair... Without Chemicals!"
Example Headlines for a Sales Letter
o Who Else Wants _______?
o The hidden of _________
o Here's How You Can (benefit) Without (problem)...
o Little Known Ways to _____________
o Get Rid of ________________ Once And For All!
o Warning: This Letter Is For Serious __________ Only.
o Are You Still Suffering From _________?
o Are You making These Same Mistakes?
o At Last! The (credibility indicator like "Bestselling" or "As seen on Oprah") system That Is Revolutionizing ___________
o Save Yourself 30% on _________ By Following This simple Steps
o How I Went From (loser) to (winner) in Just 2 Weeks!
o How To (Cook Thai Food) Like The (Locals)
o 56 Ways ____________Saves You Time, Work and Money
Highlight Your Unique Selling Proposition
This is where you subtly demonstrate to your reader that your competition sucks. To do this, contemplate your competitor's sales letters, noting the benefits they offer- and more importantly, those they lack. Even if the two of you are selling the same product, you can position your offer in very separate ways. Are they offering a money back guarantee? Do they fail to cover a definite topic that your justify in detail? contemplate your competitor's weaknesses and demonstrate them to your prospects... Chances are, your prospects will shop colse to before committing, and it pays to plant the seeds of doubt in their minds about your competitors. Remember that subtlety is the key; you don't want to smear yourself as well!
Focus on Benefits, Not Features
Don't rattle off the features of your product; justify to your hope how they will benefit from it. For example, if you're selling air conditioners, population aren't curious in the features (e.g. Voltage, wattage, what type of plastic it's made of, etc.) they want to keep cool during summer!
To ensure you're listing benefits instead of features, ask yourself "How does this feature help my prospect?" List your features, then add the word "which" after it: whatever follows is a benefit. For example:
o Low power requirements, which lowers your energy bill.
o New polymer plastic casing, which cools your house faster than traditional models.
o Timer setting, which saves you the hassle of getting up in the middle of the night to turn it off.
I've heard this phrase so many times I roughly divulge it in my sleep, and yet, so many population forget this simple law of copywriting. Bullet points tend to work best in sales letters, as they are unquestionably scanned by readers. Keep in mind that your prospects aren't curious in every single benefit your product offers, just the ones that apply to them. By listing off dozens of benefits, you are addition the likelihood your prospects will come across one or two main benefits they are most curious in, and buy your product.
Include Testimonials
My wife and I were on Ko Phi Phi Island in Thailand (where the movie "The Beach" was filmed) getting ready to grab a bite. While finding at a map, a combine of guys came up to us and recommended a bistro saying, "This is the best bistro we've been to on the island. You should check it out."
Guess where we went for dinner?
We didn't personally know these guys, yet we trusted them. This demonstrates what is known as communal proof - population making decisions based on someone else's experience. If you're curious in something and you see that it has worked for others, you are more likely to trust them and-case in point- buy it. Testimonials are a great way to demonstrate communal proof to your prospects; they can see for themselves that your product works and provides value to real population without you forcing it down there throats. Rather than singing your own praises, why not let your satisfied customers do it for you?
Here's two ways to acquire testimonials:
1. When you're first testing your product (that is, the product you haven't created yet) ask population you know personally if they can furnish testimonials citing your expertise in a definite area applicable to your product.
2. Once you generate and sell your product, consequent up with the customer via email and ask for a testimonial. Here's what I use:
Dear ,
Thanks for taking our free procedure on . Many others have written to tell us how this procedure has helped , and I sincerely hope you feel the same way.
I'd like to ask a favor. We're always trying to heighten our course, and would greatly appreciate your feedback. If it's Ok with you, please take a moment and jot down your thoughts in the box below. I promise not to comprise any personal facts other than your name and city.
Feel free to say whatever you feel. If you have some ideas on how to heighten our course, we're all ears.
Thanks , and I hope to hear from you soon.
Best regards,
Testimonial Box
I understand that has the right to use these comments in their marketing material. I also understand will Not use any personal facts with the exception of my name and city.
Comments:
Make sure to comprise a personal email address you check oftentimes in order to stay on top of testimonials as they come in.
Some population recommend offering an incentive in transfer for a testimonial such as a free report, though I've never had any issue securing them with this form. Besides, if your free procedure isn't good enough to guarantee praise, you probably need to think your product offer.
As the testimonials start to roll in, put them on your sales page as examples your product works!
People Don't Buy Products... They Buy Offers
You may have the single greatest product in the history of humanity, guaranteed to cure a wide variety of ailments, train your dog to stop barking and originate world peace, but without compiling it into a dynamite offer your product will fall flatter than a soufflé in a snowstorm.
Think of it this way: when you go to a fine dining restaurant, you're not just paying for the flavor of the food; you're also paying for the presentation. Your offer is the presentation; if your prospects don't like the presentation they won't even try your product. This is why creating a solid offer is imperative for your system's success.
So what makes a good offer? Here are the key components you of a dynamite offer:
Have capability Digital Cover
If you're creating an facts product that includes any downloadable Cds, generate a pro finding digital Cd cover for each disc. If you have an e-book or special report, generate covers for those as well. Be sure to comprise screenshots of the content as well, which should be professionally formatted.
Include Video Demos
Videos are a great tool for marketing your product and should be used where possible- I've used video demos for any products with great success. The process is simple: use Camtasia to record you demonstrating your product while explaining its benefits, then upload the video to YouTube and embed the code they give you onto your website. We'll talk about video marketing more in a bit.
Offer an Exceptional Guarantee
The main function of a guarantee is to take off all risk for your prospect. You want to make a guarantee so strong they'd feel like a fool for not buying your product. For example, you could offer a 60 day money back guarantee, and allow them to keep all the bonuses even if they decree to cancel. an additional one formula is to allow your hope to download your product for one dollar, and then payment their prestige card the remainder seven days later if they don't cancel.
Build Trust
When I receive emails from population request me "Is this for real?" I know it's time to build a higher level of trust with our prospects. Be sure to comprise links to your privacy policy, experience facts and a brief bio about yourself.
Privacy Policy
Your privacy procedure should go something like this:
: Privacy Policy
is committed to protecting the privacy and security of individuals that have contacted us. It is with that purpose in mind that we have formed our privacy guarantee. We realize that the concerns you bring to us are extremely personal in nature. We assure you that all facts shared will be managed within legal and ethical considerations.
Security of Information
We restrict passage to personal facts to employees who have a definite enterprise purpose in utilizing your data. Our employees are trained in the significance of maintaining confidentiality and member privacy.
Accuracy of Information
We strive to ensure that our records comprise precise information. If there are any changes to your experience facts (e.g. Phone number, email, etc.), please email . We will abruptly make any critical changes to modernize your records.
Changes to Our Guarantee
We reserve the right to revise our privacy guarantee as our enterprise needs convert or as the law requires. If we revise our policy, we will furnish you with the new procedure at that time.
Web Links to Other Web Sites
Links to third party sites may be ready from 'http://www.yourwebsite.com'. Sites face the 'http://www.yourwebsite.com' domain are Not maintained by and is Not responsible for the content or availability of linked sites. Recommended links are Not an endorsement or guarantee of other sites or organizations and are simply provided for reference. The privacy and security policies of linked sites likely differ from and users are encouraged to divulge the privacy and security policies of these sites.
Contact Information
Buy a P.O. Box at your local post office and use that as your mailing address. Forty bucks a year provides peace of mind; you don't want your home address advertised to hundreds of thousands of people, right?
It's always better to comprise a phone amount as well. You can leave your personal number, or get a redirect line straight through Skype or Vonage. If you receive lot of calls, think signing up with a call town that will take messages and accept payments (there's a list of them at the end of this book).
Bio
Including a bio is a great occasion for you to sell yourself and build trust surrounded by readers, many of whom want to know a tiny about a someone before doing enterprise with them. Bios typically comprise the following elements:
o Educational Background
o Professional Background
o Experience with Current Business/Product
o Special Achievements
o Personal facts (e.g. City of home and house information)
o Picture
All of these are wholly optional and depend on your comfort level with sharing facts online. Internet. There is a fine line between highlighting your knowledge, skills, and achievements and coming off as a blowhard. Remember: the point is to build trust, hopefully to the point of getting a sale.
Offer Bonuses
Once you've demonstrated your product provides value and removed risk with a strong guarantee, push your prospects off the fence with a few value packed bonuses. The bonus is all about perceived value; many population in fact buy products for the bonuses themselves! If you're offering an e-book on Cajun cooking, offer a video that demonstrates how to make roux, and any other Cajun sauces. How about recipes for cocktails that are supreme in the South? A list of the best restaurants in New Orleans? All of these are easy to generate and dramatically heighten the value of your product.
Follow-Up
Let's say your prospects sign up for a free two week procedure on southern cooking. They are then presented with an offer to buy the full product. If they haven't purchased it, they receive an additional one e-mail, but with a twist: this could be a reduced price, an added bonus, or the occasion to pay in installments.
State a P.S.
Believe it or not, many population will scroll to the lowest of a sales page first. I do it all the time... Once I know I'm on a sales page, the first ask that comes to mind is "How much?"
This is unquestionably why you shouldn't list your price at the lowest of your sales letter. Instead, use a P.S., or just an additional one headline that reinforces your value proposition. Rather than request "How much?" they'll scroll up to learn more about your offer.
This sales letter example should help you craft a profitable sales letter in as tiny as a week. Write a draft and sit on it for a few days so you can see it with fresh eyes.
Sales Letter Example That Sells
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